This installment of It Takes a Village is a special one for me. I've known Steven Nathan for the better of a decade, less through his work in the music industry and more so as the frontman for New York-based indie alt/rock band, Don't Believe In Ghosts. I've worked closely with Steven and the band on several occasions, promoting his music through In-Store play with What's In-Store Music, and I'm pleased to say, and I know he would agree, we've had great success together. Not only have their songs been played overhead in stores they've also been featured in multiple TV shows and across radio. That's the musician side of the man, now let's talk about his industry side and how he may be able to help you.
Steven began his career at In De Goot Entertainment and played a significant role in breaking multiple successful bands, including Shinedown, Chevelle, Halestorm, and others.
After his time at In De Goot Entertainment, Steven transitioned to working as an indie promoter as well as working with Imagen Records, where he ran the radio department.
Currently, he's the owner of Mindful Music Promotion, a promotion company specializing in new media music promotion. Mindful Music Promotion focuses on various aspects of music promotion, including playlisting, influencer marketing, social media promotion, and radio promotion.
When you combine Steven's promotional work with his own experience as a musician, you'd be hard-pressed to find someone with a deeper understanding of how the industry works and how to maneuver the ins and outs of it, to give you the best opportunity for success.
For each It Takes a Village feature, I like to ask, what's your superpower? What makes you great at what you do?
"My superpower is embracing change and looking for the potential in new technologies to help create explosive opportunities for new and established artists."
"I think what makes me good at what I do is my ability to stay open-minded and keep learning. Being experienced on both sides of the business likely also gives me a nice big-picture view of things."
Click on the banner below to visit the Mindful Music Promotion website!