March 13, 2024

Welcome to the latest installment of our feature "It Takes A Village". We use this space as an extension of conversations we have with clients who are looking for services beyond what we provide here at What's In-Store Music. This week we take a trip north of the border to introduce you to Big Records and it's owner Mark Rosner. Big Records is a Canadian based Independent label, that takes care of their artists like no other. Artists who sign a (Non-Exclusive) deal with the label are presented with a wide variety of services they can choose from, that they can tailor to meet their specific needs. From setting up an artist page, or a merch store, to sync licensing and distribution. These guys cover it all. If you can't find what you need there, you're free to explore elsewhere for it without any issue or penalty. One thing I found interesting and unique to the label. Mark holds weekly ZOOM calls with any client interested in joining. The hour-long session includes a guest speaker and useful information shared with the artists to help them maneuver the music industry in the most efficient and cost-effective way possible. It's a terrific forum for artists to share their experiences and idea on what has worked for them in the past, and to get tips on what might work for them moving forward. BIG Records really does make one feel like they are part of a family.

Mark began producing music in Vancouver Canada in his early thirties.

Within a few years of learning the ins and outs of engineering and producing, working with bands and studios. He quickly became interested in "what happens after the recording". Back then, there were a lot of "gate keepers" in the industry. As he approached his 40's he decided to act upon the drive in the business side of music. It led to becoming a music manager. Success and learning the ropes led to the formation of a non-exclusive full-service record label which he believed would change the way labels operated. was formed in 2019, with that very model in mind and has since grown in leaps and bounds to become what many believe is the premiere indie label in the world.

As always, during these features, I like to ask our subject what their superpower is, what makes them great at what they do. Here's Mark's.

"In the 12 years it has taken me to build Big Records into the best indie label in the world, I would have to say that it has been several things that have made this what it is today. In no particular order it is my ability to connect people and businesses together, persistence, transparency and a love for the music!! All of this while ensuring artists agreements are fully non-exclusive".

If Big Records sounds like something you'd like to explore, use the link below to learn more.

Check out Big Records here!