October 22nd, 2025
The 10th Annual What's In-Store Music Holiday Program
Walk into any retailer, and you start to see holiday displays going up. Before you know it, Christmas music will begin to play overhead. If you have a holiday song that you'd like to have played in stores this season, it's time for you to submit it to The 10th Annual What's In-Store Music Holiday Program.
Programmers are already hard at work curating their seasonal playlists for a wide variety of retailers and brands. Some want current pop, others crave the timeless classics, while many are looking for fresh originals and unique covers. Whatever the sound, there's a place for every holiday style-and What's In-Store Music makes sure your priority track is right where it belongs during the busiest shopping season of the year.
Program Benefits Include:
- In-store placement during peak holiday shopping
- Social media promotion to drive awareness
- Delivery of your track to all holiday-reporting radio stations via our newsletter
- Optional Add-On: The Holiday Bundle, this exclusive package provides your music even more reach, opening doors to an expanded network of gyms, restaurants, and retailers, including some of the largest big-box chains in America that were previously unavailable. You'll also receive a second set of detailed reports in addition to the ones you already get, giving you deeper insights while greatly increasing your song's exposure. More plays mean more impressions, and more impressions mean more fans.
Don’t miss your chance to spread holiday cheer and maximize exposure for your music!
Pete Muller
"New York In The Rain"
Newly Added to The What's In-Store Music Holiday Edition Spotify Playlist
Matt Nathanson
"Christmas (Baby Please Come Home)"
Blackmore's Night
"Christmas Eve"
Davis Mallory
"Honestly"
On Lion Boy Records
GoldCoast
"Angelena"
"Angelena" is both a love letter to Los Angeles and an anthem of encouragement. The song was born when Rich and Jen, on their honeymoon in Europe, watched wildfires tear through their hometown from 5,000 miles away. Feeling helpless yet deeply connected, they wrote this uplifting track with the message: "You're not alone. We're coming home. We're in this together." With its sunny-day, top-down-on-PCH groove and lush, layered harmonies, "Angelena" is GoldCoast's perfect heartfelt debut single.
- GoldCoast
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On The Moves
Keep an ear out for these terrific songs playing overhead in stores everywhere.
Adrian Lyles
"Take It Easy"
Screenshot
SATYA
"Realness"
What's In-Store Music has added a new Spotify playlist called What's In-Store Music Hits The Gym. It features the fantastic artists and songs placed in the What's In-Store Music Gym Program. Please enjoy responsibly.
AKON
"NEVER REALLY MATTERED"
On KONVICT KULTURE
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Video of the Week:
Sara Petite
"Jealous Heart"
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almost monday
"lost"
On Hollywood Records
Out And About
with Karly C
September 24th, 2025
Photo credit: friend Jeff Danze
On Sept 24 What's In-Store Music client, Karly C, debuted her new band "Karly C & The Rebel Y'all Band" with a showcase that went so well, they used footage they filmed to make a promo reel. Since then they've sent it out, and agents clearly like what they see, because she's already booked six shows for next year and has been getting really great feedback! If you keep your ears peeled while you're out and about, you might hear her single "You've Seen Heaven", playing overhead in stores. Karly also has a brand-new holiday single, "Cowgirl Christmas", that will start playing overhead in retailers in a couple of weeks.
Have a great week,
Scott Emerson
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