May 29, 2024 - What's In-Store Music

May 29th, 2024

The weather is getting warmer, and the days are getting longer. Do you know what else is happening? The amount of time people spend, out enjoying themselves is increasing. With sunny days, lunch hours are suddenly becoming more like lunch hour and a half. Folks enjoying the warm evenings and staying out later. Shopping, dining, just strolling around, the later places stay open, and the later everyone stays out, the more opportunities for What's In-Store Music clients to have their songs heard. Without a doubt, summer is one of the best seasons to have your music playing overhead, as folks are out everywhere! If you have something new, you'd like to have to play this summer, you can go ahead and submit it right HERE!!

submit music!

It Takes a Village with
Jesse Flohr and New Riff Agency

It's time again for an installment of It Takes A Village, a recurring item in the newsletter spawned from conversations I've had over the years with clients looking for services beyond what I provide. Do You know a video person? Do you know a good SYNC company? I decided to bring those conversations to the newsletter and share with all of you some of my recommendations. This week we feature a dear friend and former coworker, Jesse Flohr, and his company, New Riff Agency. Jesse And I worked together at Interscope Records for several years and have remained in touch ever since. Jesse has taken his years of experience to create this exciting new company. Through this new venture, Jesse can provide you with all the knowledge and tools you need to develop your business and help promote/market your music or product. But don't take my word for it, let Jesse describe it to you, himself.

New Riff is a forward-thinking, results-driven, boutique agency based in Nashville, TN focused in Music Marketing, Product Marketing, and Business Development.
We are dedicated to empowering our clients with strategic insights, solutions, and actionable plans to help successfully bring their projects into the market, and achieve sustainable growth.
We understand that the path to success is different for every artist, company, and project, and can customize a plan to fit your goals.
New Riff Agency provides a network of partners and suggested vendors to help simplify and enhance your project as needed.

In each of these features, I like to ask the question, What's your Superpower? What makes you the best at what you do?
My superpower is working with a client to get a thorough understanding of the artist / project and their goals so that can help set them up for the best chance of success. My background across major and independent labels along with digital agencies has given me a deep understanding of artist development, release strategy, digital marketing, and how to put all of that together to grow awareness, consumption, revenue, and fan engagement. - Jesse