May 27th, 2026
There’s A New Format Over On What’s In-Store TOO
What’s In-Store Music has always prided itself on placing a wide variety of genres for instore play. Over the years, we’ve successfully placed Top 40, Hot AC, Country, Alternative, Jazz, Reggae, R&B, and much more.
Now, with the addition of the What’s In-Store TOO program, we’re expanding into spas, salons, and wellness-focused environments — opening the door for instrumental, ambient, chill, and New Age music placements.
Example: In just two weeks, Maejor and National Geographic’s “Victoria Falls: Where The Water Carves The Earth” generated 223,214 impressions while playing 9,037 times across 2,684 locations. In other words, a whole lot of people are hearing it during their spa and wellness visits.
If you create this kind of music and haven’t quite figured out where to get it exposed, the What’s In-Store TOO program may be exactly what you’ve been looking for.

Newly Added to The What's In-Store Music Spotify Playlist

ZEEBA, Izzy Bizu & Avi Snow
"Downtown"

Kevin Jonas
"Little Things"
Click the banner to stream on your favorite platform!
Featured Artists

almost monday
leaving is easy
On Hollywood Records

Rodney Atkins
The Years Are Short
On Curb Records

kenzie
sophie

Rob Tirea
All Along
On Servana


Braden Hull
"End This Way"
“End This Way” came from Braden Hull’s first real heartbreak — the kind that hits harder because you never see it coming. Inspired by a relationship that felt serious before suddenly falling apart, the song captures the realization that sometimes two people were destined to crash and burn no matter how badly they wanted it to work. With lines about stubborn hearts, unanswered questions, and love fading without warning, Hull turns a personal experience into something painfully relatable., and fans have already connected with the raw honesty behind it.
“This as one of the most heartfelt songs I’ve ever written”
- Braden Hull
Video of the Week:
Blanca & Ryan Ellis
"I'm Yours"
On The Move
Keep an ear out for this terrific song playing overhead in stores everywhere.









