February 4th, 2026
WOW
Our returning indie artists really brought their A-game, delivering some of their strongest music yet. You'll be hearing plenty of familiar voices sounding better than ever, along with a wave of newcomers who are about to make you stop mid-aisle and ask, "Wait… who is THIS?!"
Trust me, your ears are in for a treat. Here are a few artists I'm especially excited for you to discover while you're Out & About:
Kevin Jonas
"Changing"
Freya Skye
"Silent Treatment"
Rikki Lumi
"Sun & Moon"
A.D.A.M. Music Project
"Fame"
The Revel
"Little More"
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Debuts
Keep an ear out for these songs playing overhead in stores everywhere.
Laura Bryna
"Rise"
Wyn Starks
"Pure Imagination"
Leo Sawikin
"Where I'm Running"
On Riverine Music
Elysia Marie
"Unicorns"
Carly Ann Taylor
"Why Should I Worry"
On Curb Records
VD & Bleue
"Embrasse moi"
On Dark Roast Records
Newly Added to The What's In-Store Too Spotify Playlist
Adrian Lyles
"Peace of Mind"
Remy Reilly
"Ricochet"
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Taylor Ayanna
"Show Me"
"When people ask me about "Show Me", I tell them the story really came from the music first. I wasn't sitting there trying to write about my own situation or make some big statement. The moment Obie [the producer] started playing that main guitar part, I saw the story right then and there. The guitar felt intimate and honest. Once all the instrumentation was laid down, I fell in love with the track immediately. That guitar line carried a story on its own, and I just followed it. The lyrics came from what the music was asking for: clarity, intention, love that's proven through action instead of promises. I wasn't forcing meaning onto it, the song revealed the story to me as we built it. Show Me is about trusting that feeling and letting the music lead the emotion where it wanted to go. It's about honesty, vulnerability, and genuine emotional investment."
- Taylor Ayanna
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On The Move
Keep an ear out for these songs playing overhead in stores everywhere.
little image
"REAL ESTATE"
Hudson Rubin
"Hey Hey, What You Say?!"
PTtheGospelSpitter
"Good News"
Moondaddy
"Passenger"
What's In-Store Music has added a new Spotify playlist called What's In-Store Too. It features the fantastic artists and songs placed in the What's In-Store Too Program. Please enjoy responsibly.
Video of the Week:
almost monday
"lost"
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Out And About With A.D.A.M. Music Project
Beer City Music Hall, Oklahoma City, OK
What's In-Store Music artist, A.D.A.M. Music Project recently performed for a packed house at The Beer City Music Hall, in Oklahoma City. The guys rocked the house, playing crowd favorites such Thunder Bolt and Weight of The World and while also debuting their latest release FAME, that can currently be heard playing overhead in retailers across the country.
Have a great week,
Scott Emerson
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