April 8th, 2026
Summer Is Coming
The weather is heating up. Bathing suits and beach towels are all on sale as retailers prepare for summer! Graduations are right around the corner, then it's vacation time for much of the country. This means more people in restaurants, bars, hotels, and shops. More people in stores means more opportunities for your music to be discovered. In the summertime, tempo is king! If you have an upbeat, feel-good song you'd like exposed during this time, submit it with What's In-Store Music soon! If you'd like to submit it now, you can do it right HERE!

What's In-Store Music has added a new Spotify playlist called What's In-Store Too. It features the fantastic artists and songs placed in the What's In-Store Too Program. Please enjoy responsibly.
Newly Added to The What's In-Store Too Spotify Playlist

Rob Tirea
"All Along"

Cook Allender
"I’m Your OCD"
Featured Artists

Sarah Lightman
"Baby I Love You"

Coyote Theory
"This Side Of Paradise"
On Arista

Bianca, Ryan Ellis
"I’m Yours"
On Curb Records

Sydney Sherrill
"God Bless LES"
On Syd Vicious


"THE REAPER"
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“THE REAPER has always felt less like a song we wrote and more like something that found its way to us. It quickly became our favorite song on the album because it carries so much of what it means to be human: grief, pain, loss, and the quiet weight of forgiveness.
While we were touring the UK, we came across an old church in the north surrounded by the shadow of an abandoned nuclear plant. It felt like the kind of place where this story could live. We decided to shoot the video on 16mm film with our longtime friend and director Sawyer Skipper, someone we’ve been creating with since we were kids. We cast an incredible actor named Neville Cann as The Reaper and asked a lot of him, because we only had one day to capture everything.
None of us knew if it would come together the way we imagined, but somehow every moment seemed to unfold exactly as it needed to. Looking back, it felt less like we were forcing something into existence and more like something quietly orchestrated itself around us.
Creating this video with the same people we started making art with over a decade ago meant more to us than we can really put into words. It’s the kind of experience we’ll carry with us and one day show our kids. More than anything, this song and video represent the reason we’re in a band at all, to remind ourselves and anyone who listens that we are a part of something bigger than ourselves.”
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Video of the Week:
Leo Sawikin
"Where I’m Running"
On The Move

Bronte Fall Band
"Invited To The Party"

Paper Money
"Pretty Faces"
Out & About
with Karly C at The Barefoot Country Music Festival
Get your tickets now to see What’s In-Store Music artist Karly C and The Rebel Y’All Band at the Barefoot Music Festival, June 18-21,2026 on The Beach in Wildwood, NJ.
Link to tickets:Barefoot Country Music Festival Tickets!
USE code: KARLYC20 for 20% off Tickets.

Have a great week,
Scott Emerson
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