April 22nd, 2026
May Is Almost Here,
And It's Packed!
From Cinco de Mayo to Star Wars Day (May the 4th be with you!), Mother's Day to Memorial Day, plus graduation ceremonies happening coast to coast, May is one of the most celebratory months on the calendar. Americans will be out in full force: shopping, dining, traveling, and gathering.
And that's exactly where What's In-Store Music lives.
Our clients get played plays in the places people go; stores, restaurants, malls, hotels, country clubs, gas stations, and recreational areas. When your song is in rotation with us, it's there for every browsing customer, every Sunday brunch, every post-graduation celebration, and more
The busy season waits for no one. Submit your song now to make sure it's playing overhead in the coming weeks.

Debuts
This week's What's In-Store Music chart debuts.

Rodney Atkins
#10 "The Years Are Short"

Hannah Kerr
#14 "Jesus Is Why"

Harper Grace
#15 "If Daddy Says No"

Kelsey Hart
#16 "Anything Like You"

We Are Messengers
#17 "Faith Hope Love"

Whipped Cream
#26 "Collide"

Whipped Cream
#31 "2 u"

Blanca and Ryan Ellis
#35 "I'm Yours"
What's In-Store Music has added a new Spotify playlist called What's In-Store Too. It features the fantastic artists and songs placed in the What's In-Store Too Program. Please enjoy responsibly.
Newly Added to The What's In-Store Too Spotify Playlist

Coyote Theory
"This Side of Paradise"

Mary Sarah
"Reasons"
Featured Artists

AWALNATION & Makua
"Catch A Wave"
On Villains For Good

Sydney Sherrill
"God Bless LES"
On Syd Vicious

Hudson Rubin
"Hey, Hey, What You Say"

Davis Mallory
"Throw Some Prayer On It"
On Lionboy Records


Notes From The In Between NEW EP
by, kenzie
"i wrote this ep during a period of breakups, not just romantic ones, but friendships too. it was a time where everything i thought was stable started shifting. i was 21, and suddenly i felt the weight of adulthood in a way i hadn’t before. there’s this moment when you realize you can’t go back to being a kid, but you also don’t feel ready to be fully grown. that tension is what runs through every song.
i’ve spent a lot of my life being perceived a certain way, and this project was about stepping away from that pressure. i didn’t want to write songs that wrapped things up neatly. i wanted to sit inside the confusion — the missing pieces, the self‑doubt, the questions that don’t resolve. some songs feel playful, some feel heavy, some feel uncomfortable. that’s intentional. that’s how life actually feels.
time machine is about missing childhood and wishing life felt simpler, even though i know i wouldn’t trade my experiences. kleptomaniac and mutual destruction live in moral grey areas — attraction, self‑sabotage, wanting something you know you shouldn’t. where do we go asks the question i think about constantly: what happens after we die, and does love still matter if we don’t end up together in the end?"
- kenzie
Video of the Week:
Sarah Reeves
"Healing"
On The Move
Listen for this terrific song beginning to play in retailers

Zeeba, Izzy Bizu, & Avi Snow
"Downtown"
Out & About
With Sarah Lightman
For The Love Of Nashville, (to Benefit Porters Call)
May 8th at The East Room, Nashville,TN
We're excited to introduce our newest What's In-Store Music artist, Sarah Lightman. You may already know her voice, as her song "Baby I Love You" is currently playing overhead in retailers!
Sarah will be performing at For the Love of Nashville, a new non-country variety showcase at The East Room in Nashville, TN on May 8th.
In honor of Mental Health Awareness Month, the show will be spotlighting Porter's Call, a nonprofit organization near and dear to Sarah's heart. Ticket sales go directly to the artists and venue, and the show will be spreading awareness about Porter's Call and the incredible work they do for the mental health community. Additional donations to Porter's Call will also be collected at the event — a QR code and PDF with more information will be available at the venue for anyone who wants to learn more or seek their support.
Want to come out and be part of something meaningful? We'd love to see you there!

Have a great week,
Scott Emerson
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